Maria Antonietta Plantone

MARIA ANTONIETTA PLANTONE

In the heart of Apulia, Maria Antonietta's vision comes to life: to create natural cosmetics that respect the skin, the environment, and enhance authentic beauty through daily wellness rituals.

In the late 1990s, driven by a deep passion for cosmetics, she left her business to found PDT Cosmetici, owner of the Physio Natura brand, which combines science, nature, and innovation, with deep roots in the Apulian territory and the Mediterranean lifestyle.

Today, under her guidance, Physio Natura is a benchmark for natural cosmetics Made in Puglia, chosen not only by beauty professionals but also by hotels, spas, and accommodation facilities that wish to offer their guests authentic sensory experiences and high-performing products.

In the modern facility in Putignano, equipped with cutting-edge production plants, formulations are created daily that combine selected Italian ingredients with the latest generation of technological active ingredients. Each product reflects the ongoing commitment: to enhance natural beauty with effective, sustainable solutions that are in harmony with the skin and the planet.